Who we are

Land22 was born out of a simple idea: unlock land value that’s hidden in plain sight.

We are a team of in-house specialists in land-acquisition, land assessment, building design, planning policies and land sales. We focus on project management, customer relations, and maintaining clean lines of communication between everyone involved.  Based in London and the South East, we help landowners turn overlooked plots into profitable opportunities — without any upfront cost.

Our immediate land-partner has over 10 years’ experience in land buying and development, working with some of the UK’s biggest companies (including Linden Homes and Bovis Homes). Every single member of the team, from the planning consultants to the architects, always goes the extra mile, so you are in safe hands. Once we agree to partner, we provide a simple joint venture agreement outlining your share, the process, and key timelines.  Transparency is at the heart of everything we do. We also appreciate that each customer and each area will have differing goals and requirements, so we give care and attention to each step of the process and transaction.

We will always work alongside our customers to help them achieve the maximum value from their land, without compromising on respectful and sensitive planning. 

Dean Roberts (Co-Founder and Director)

Dean Roberts is the Co-Founder and Director of Land22 and has a wealth of knowledge within the building industry, strategic planning and the environmental sector. He leads the company with a clear mission: to unlock the true value of land through expertly managed planning uplifts — all at zero financial risk to landowners.

His approach is built on transparency, integrity, and a genuine passion for creating long-term value for clients and respect for the countryside and the community.